As Bangladesh's pet market upgrades towards refinement and quality, cat litter, as a essential product for cats, has garnered increasing attention from pet owners regarding its safety, quality, and user experience. Recently, the themed seminar "Scientific Litter Selection · Quality Pet Care", hosted by the renowned pet product agency ACI and co-organized by the popular cat product brand Captain Meow, successfully concluded in Rashahi, Bangladesh. Focusing on key topics such as cat litter usage precautions, sales best practices, and quality identification methods, the seminar built an efficient communication platform for pet store operators, distributors, pet parenting experts, and industry professionals. With insightful content sharing and in-depth interactions, it achieved a win-win situation for brands, channels, and consumers.

As a professional agency deeply rooted in the pet health sector, ACI has always strived to bridge high-quality brands with the market. The brand it represents, Captain Meow, has earned an excellent market reputation in the cat litter category with core advantages of "safety, efficiency, and humanization", featuring low dust, strong clumping, and long-lasting odor control. The seminar was held in response to the escalating market demand for high-quality cat litter and the pain points faced by consumers such as "confusing parameters and difficulty in distinguishing quality". It aimed to help distributors accurately grasp product selling points, guide consumers in scientific litter selection, and promote the quality upgrading of the entire cat litter category through professional interpretations and practical sharing.

During the seminar, industry experts and ACI's product technology team conducted in-depth sharing around three core topics. In the cat litter usage precautions segment, experts detailed usage skills for different scenarios in conjunction with national standards such as GB/T 43839-2024 "Safety and Technical Requirements for Companion Animal (Pet) Products": For multi-cat households, it is recommended to choose cat litter with a water absorption rate ≥90% and clumping strength ≥95%, which can reduce replacement frequency and usage costs; for cats with respiratory sensitivity or kittens, priority should be given to products with a dust content ≤0.2% and no artificial fragrance added to avoid dust irritation and chemical harm; users of automatic litter boxes should opt for cat litter with uniform particles and a powdering rate ≤0.5% to prevent machine jamming and secondary pollution. Meanwhile, experts shared practical tips such as litter box cleaning frequency and usage control, helping pet owners improve user experience and cat health protection.

In the sales precautions session, the head of ACI's channel operations provided targeted guidance to distributors and store operators based on terminal market feedback. For example, targeting the diverse needs of different consumer groups, recommending "safe and easy-to-use" comprehensive cat litter to new pet owners, emphasizing safety selling points such as formaldehyde-free and low dust; highlighting advanced functions such as "long-lasting odor control and environmental friendliness" to experienced pet users, such as Captain Meow's cat litter adopting dual deodorization technology of physical adsorption + bio-enzyme decomposition, with a deodorization rate of over 99%, and plant-based materials that can be dissolved and flushed, adapting to modern home scenarios. In addition, practical sales techniques such as "parameter visualization display" and "trial pack experience marketing" were shared to help distributors improve conversion rates and establish consumer trust.

During the interactive Q&A session, participants actively raised questions and engaged in enthusiastic discussions around topics such as "adaptation scenarios of different material cat litters", "handling common objections in terminal sales", and "consumer misunderstandings in product selection". Experts and the brand side answered each question one by one, creating a lively atmosphere. Many store operators stated: "This seminar solved many of our puzzles in sales, especially the quality identification skills and targeted recommendation methods, which are very practical and will help us better serve customers." Pet parenting experts feedback that scientific usage and product selection knowledge allowed them to avoid detours in pet care and gain a clearer understanding of high-quality cat litter.

The successful holding of this seminar not only widely promoted Captain Meow's brand philosophy and product advantages but also helped distributors improve their operational capabilities through the popularization of professional knowledge, providing consumers with a practical guide for scientific litter selection. A relevant person in charge of ACI stated that in the future, they will continue to cooperate with high-quality brands to host more industry exchange activities, promoting the pet industry towards a more standardized and high-quality development direction through resource integration and knowledge sharing. The success of this seminar is not only a deep binding of the brand and channels but also an accurate response to consumer needs by the industry, ultimately achieving a win-win situation of enhanced brand value, increased channel benefits, and protected consumer rights.